Abstract Financial Consulting is a team of CPA, CA’s with the goal to change the way you look at accounting. Founders Kritika Sohi, Joti Deol, and Gurman Randhawa make it their mission to learn how your business operates in order to provide you with valuable insight into your business’ financial performance. With the women of Abstract, consistent communication ensures you are meeting your business goals, paying attention to your budget, and gaining a strong understanding of your cash flow.
Meet the Women behind the Brand
We are all from different backgrounds, traveled a great deal, met people from around the world and are confident that Lower Mainland is the most diverse, accepting, encouraging, inspiring and beautiful place in the world. We find ourselves fortunate to be situated in this beautiful city.
Being women in a male dominated industry, we find that we may not necessarily get the reaction we anticipate when we share our passion for this career. We want to change the perception that people have of the stereotypical accountant by introducing the new age accountant who has the same skills and expertise, regardless of gender.
We started out with a vision of what we wanted to achieve with our business and continued sharing this vision with other business owners, our family, and friends. With a vast amount of interest in what we had to offer, we decided to pursue this venture and launched our brand.
All three of us have worked at accounting firms where clients are provided with an annual report including the amount of taxes they may owe – however, the clients did not seem to truly understand what makes up this amount. Our business is based on educating business owners and empowering them with the financial information they need in a proactive manner. We take the time to learn the clients business and play an integral role in timely decision making, so they do not have to wait until the end of the year to find out how their business is performing.
We love meeting entrepreneurs and sharing the passion they have for their business. It is inspiring to work with entrepreneurs to help them develop their dream, as we develop our own dream by seeing them succeed.
Building the Business
We recently hosted a formal company launch, centered around the topic of finance! This event was catered to female entrepreneurs looking to build an understanding of their relationship with money and finance, which our two guest speakers beautifully captured. Conny Millard, principal at Business Sanctuary, made attendees aware of the triggers that cause certain decisions when it comes to money. Stacey Rae, founder of We are Lady Alpha, ended the night with an inspirational activity on how to turn your insights into actions. This event made us realize how much women support each other and it was amazing to see the turnout, as this set us on a positive note for the launch of our business!
We are currently developting quarterly seminars where we can encourage business owners to work on their financial goals with our assistance. We believe we can empower business owners by providing them with the education they need to be fully aware of their financial situation.
Our longterm aspiration is to eventually establish offices with a growing team of people who share our vision.
Must Haves: Our planners, time with family and friends.
Inspiration: We are all inspired by each other as we all have different strengths and weaknesses, but we share the same passion. We are also inspired by the business owners we have met, as they are all on a quest to materialize what they are all passionate about.
Value: Loyalty. We are loyal to our friends and family, but carry that into our business by being loyal to each other, our clients and our networks.
Best Business Tool: Networking – our business relies on word of mouth more than anything and our personalities and passion are best exemplified when we meet people. We often get phone calls or messages that have gotten our contact information from someone we know. The most significant impact on our business has been the connections we have built through various networks and we continue to foster these relationships.
Best Advice: Have confidence and truly believe that you are capable of achieving what you set your mind to. Disregard any negativity or comments that make you question your ability to achieve what you want and keep trekking along.