By this point you have probably heard of Snapchat. It’s one of the newest, fastest growing (and most addictive) social media apps, with everyone from your co-worker to Kylie Jenner sharing a candid glance into the last 24 hours of their lives. Haven’t yet bit the so-called bullet and added the friendly white ghost to your repertoire of apps? Well we think that it’s time you do!
You may have noticed a brand new (and suspiciously similar) feature launch on Instagram earlier this week, called ‘Stories’. With a near identical user interface to it’s predecessor, Snapchat, Instagram’s latest move into the 24-hour story snapping world proves that this type of social sharing is no passing fad.
In fact, Snapchat boasts over 100 Million daily active users with 9,000+ snaps shared per second around the globe. So why exactly has this concept rocked the mobile world? “Snapchat isn’t about capturing the traditional ‘Kodak moment’. It’s about communicating with the full range of human emotion, not just what appears to be pretty or perfect.” Evan Spiegel, Snapchat CEO
Surprisingly user-friendly, the app allows you to easily search and add ‘friends’ that you can communicate with privately through ‘chat’ or create a public 24-hour story. And, the beauty is, you get to pick your poison, whether you prefer sharing text, snapshot photos or 10 second video clips.
Here are our top reasons why we love to Snap and share 24-hour stories
1. Live Purposefully.
Snapchat helps you stay on track with goals – whether it’s fitness, business or cooking! When you’ve been consistently sharing your goals through snaps (for all to see), you feel accountable to continue your daily practices. Live with intention!
2. Unapologetically Unfiltered.
The pressure is off! The footage shared is raw and shared in real time with short shelf-life of only 24 hours. Snapchat is more about being ‘real’ than sharing staged imagery, and we all know that reality is soooo much more entertaining!
3. Snap Creatively.
Because of the raw nature of Snapchat, and the limited ability to add polished filters, top Snapchatters are getting creative with their stories by experimenting with cute crops, witty commentaries, and strategically placed emojis. Snapping is kind of like creating a living scrapbook – or even a mini reality TV show about your life! You get to be the producer.
4. Share Gratitude.
Your 24 hour story is an amazing place to put forth your gratitude into the snap universe, by creating a daily post to state what you loved about your day, or are grateful to have in your life. Namasté!
5. Sharing & Inspiring.
Show quick DIY’s, hacks and how-to’s. (Even if you’re uncovering these ingenious ideas on the fly!) We love when Snappers shoot a sequence of snaps with ‘step 1’, ‘step 2’, and ‘step 3’.
6. Feel Great About Your Day.
Though some may think that sharing posts about your day with others is an exercise in vanity – we say, ‘no way!’ We believe that your life is full of moments worth sharing, and you never know when one of your moments (large or small) may help someone else! Moreover, you will find that the act of stopping to document the moments throughout your day – then look back at them later on – is a little bit like ‘stopping to smell the roses’, and it makes you feel a sense of pride in your life, and accomplished with what you have done.
7. Stay Connected.
Creating your story helps family and friends from near and far, stay closer to you than ever. Isn’t technology wonderful?!
8. Business Savvy.
As a business, letting your customers and clients in for a behind the scenes look at all you do will help them bond with your brand and be consistently reminded of your offerings. Best of all, it’s free advertising!
9. True Reality.
Following celebrities’ stories is undoubtably entertaining, but it’s also helpful to see them in the true light of reality. Nobody’s perfect. (Hey, we all have bad brow days after all!)
10. Look Good, Feel Good, Snap Happy.
Go ahead, slap on that fun lipstick and throw a few curls into your hair. It’s fun to glam up a bit to snap. You’ll find that seeing yourself looking cute and having fun in your snaps is good for the soul!